Major Japanese fishing tackle brand — corporate commercial (60s)
- DP
- Filming
A 60-second corporate commercial for the fishing tackle division. Joined as director of photography (DP).
Creative Maco
Photography, film, web, and systems.
From the first idea to the finished work — all in one pair of hands.
A small one-person studio in Madarao Kogen, Nagano, working across web design and management, film, and software. Most work starts from planning and direction for web promotion and marketing, and then the filming, building, and everything in between is handled here too.
About
Creative Maco is the one-person studio of Koichi Makino, based in Madarao Kogen. It works across website design and management, film, and software — and is especially good at planning, advice, and production for web promotion and marketing.
Most projects start from planning and direction, and other people join to help when a project is large. Photography, film, web, and systems are not separate services here — they are tools used together to reach one goal. Being able to plan a whole project across all of them is the strength of this studio.
Makino has worked in the outdoor, action sports, and local tourism fields for a long time. He takes what a brand or business really wants to say and, using what he has seen and heard in person, turns it into something clear and easy to understand.
Services
For each goal, the right tools are chosen and used together. The four below are not separate services — they are all part of the same work.
- 01
Film
Cinematic video. Commercials, promo videos, and concept films. Planning, directing, and filming.
- 02
Photography
Products, locations, and documentary work. Experience with magazine and commercial shoots.
- 03
Web
Planning, directing, building, and running websites — the online face of tourism spots, shops, and brands.
- 04
Systems
Laravel / Vue / TypeScript / WordPress · PHP. Reservation, event, and multi-tenant platforms, core systems, and app development.
Work
Film
-
-
Major Japanese fishing tackle brand — flagship reel promo
- DP
- Filming
A promo film for a flagship reel. Filmed in Australia, New Zealand, and the USA. Joined as director of photography (DP).
-
Major Japanese bicycle component brand — urban concept film
- DP
- Filming
A concept film for an urban-concept component group. Filmed in New York. Joined as director of photography (DP).
-
Major Japanese brand — footwear / eyewear / bag concept proposal
- Planning
- Directing
- Filming
A concept proposal for footwear, eyewear, and bags. Filmed near Barcelona, Spain.
-
FROM THE TRAILS
- Planning
- Directing
- Filming
Released as a pioneering full-scale trail-running film. Made with trail runner Hiroki Ishikawa, it captures the four seasons of the Shin'etsu region. Three years from concept to edit.
Visit site -
THE GOLF RETREAT — private golf camp promotion (Thailand)
- Planning
- Directing
- Filming
- Brand Director
A promotion for a private golf camp in Thailand. Joined as brand director.
Visit site -
E-assist bicycle brand — promotion (two films)
- Planning
- Directing
- Filming
Promo films for e-assist bikes: a camping edition and an urban-lifestyle edition.
Visit site -
Compact e-assist bike — dealer promotion
- Planning
- Directing
- Filming
A dealer-facing promotion for a compact e-assist bike.
Visit site -
Whole-house rental inn — opening concept video (Lake Hokuryu)
- Planning
- Directing
- Filming
An opening concept video for a whole-house rental inn at Lake Hokuryu.
Visit site -
Forest Therapy Base Iiyama — promo film
- Planning
- Directing
- Filming
A promo film for Forest Therapy Base Iiyama. Original music was commissioned separately.
Visit site -
World-leading irrigation manufacturer — case study film (golf course)
- Planning
- Directing
- Filming
- DP
A case-study film for a world-leading irrigation manufacturer. Covered and filmed the use of a sprinkler irrigation system at a golf course, structured as a case study.
Visit site -
Shinshu Iiyama Tourism Bureau — tourism promotion film
- Planning
- Filming
- Editing
Iiyama, a heavy-snow region at the northern tip of Nagano. A tourism promotion film inviting a journey of self-reflection and discovery in this quiet, beautiful, nature-rich place. Handled planning, filming, and editing.
Visit site
Web
-
Major hotel chain — rebrand & site renewal
- Direction
- Production
A site renewal accompanying a rebrand. Direction and production over roughly two months with a multi-person team.
-
International sports gear brand — Japan official site
- Direction
- Production
- Marketing
Handled the Japan official site as marketing advisor and in planning and production.
-
Madarao Kogen portal site
- Direction
- Production
- Marketing
- System Development
- WordPress
A hotel and ski-resort site. Handled everything end to end — planning, shooting, production, and the system.
-
Shin'etsu Shizenkyo Activity Center — English site
- Direction
- Production
- Photography
An English-language site for international visitors. Handled planning, shooting, coverage, translation, and production.
-
Shin'etsu Shizenkyo — cycling site
- Direction
- Production
- Photography
A bilingual (JP/EN) cycle-route guide site. Handled planning, shooting, and production.
-
Resort web maintenance & operations
- Maintenance
- Operations
Ongoing maintenance and operations for resort-related sites. An ongoing engagement.
Systems
-
Golf-lesson business — core system development
- Direction
- Marketing
- System Development
- Video
Japan's first commercialized on-course (round) lesson business. Led the core system direction and produced video.
-
Tsunagi-kyoku — food-truck × vacant-space matching site
- System Development
- WordPress
- PHP
A matching site connecting food trucks with vacant spaces. Handled system development.
-
Auto-camping ground — official reservation system
- Planning
- System Development
- Operations
The official online reservation system for an auto-camping ground. Built and operated a booking platform supporting membership registration, availability search, and multi-night bookings.
-
Regional reservation & multi-tenant platform
- Planning
- Design
- System Development
- Operations
A regional reservation and multi-tenant platform operated across a zipline facility network and more. An ongoing project.
-
Nagano6 Powder Dream Pass
- Planning
- Design
- System Development
- Operations
A shared pass platform for six ski resorts in northern Nagano. Planned, designed, and developed as a season-pass sales system, and still running and operated today.
Visit site -
Field Quest
- Planning
- Design
- Development
A location-based outdoor app. An in-house product handled end to end — planning, design, and development. Currently in development!
Profile
Koichi Makino / 牧野 公一
Founder, Creative Maco
Creative director based in Iiyama / Madarao Kogen, Nagano. 20 years in web production.
- 2001–2003 Programmer
- Developed core systems at a staffing company.
- 2003– Independent / web production
- Took on corporate web production, mainly in retail, tourism, and outdoor sectors.
- 2006–2010 Photographer
- Contracted as a photographer, mainly for outdoor and mountaineering magazines.
- 2011– Film production
- A mountain-bike film led to a contract with a major Japanese bicycle parts maker, and commercial and promo work grew from there. Directed, filmed, and produced for outdoor brands in Japan and abroad.
- 2017– Web consulting
- Moved into web marketing and consulting. Work ranged from project manager for a golf-lesson core system, to brand direction for a new overseas tourism business, to web consulting for hotels and shops in Japan.
- Present
- Brings photography, film, web, and systems together to run local reservation and tourism platforms and to build the Field Quest app.
Contact
- contact@creativemaco.com
- Phone
- 050-3556-9660
- Location
- Madarao Kogen, Iiyama, Nagano
See the Commercial Transaction Act Notice for the registered legal address.